I came across a funny article tonight about generics. Ynet went to the supermarket and discovered that many store brands or other generics are produced by the same manufacturer as the brand name. Not only that, but the have the exact same ingredients and nutritional information- the only difference is the price. For couponing in the holy land readers this is not a new phenomenon (see previous post) but apparently this irked the author. Why? Because the different brands on the shelf that have different prices should be made by different manufacturers- that is real competition. If they are all made by the same manufacturer, it isn’t really competition. To that I say who cares?! For me, I get the same product at a lower price. If I purchase blue and white, even better.
I am not going to elaborate on the article more, but I will show you pictures of identical brands of the same product to save you time in the supermarket.