couponing in the holy land

Frugal food shopping for the Anglo Israeli

Why I buy generics- Part 2

I came across a funny article tonight about generics.  Ynet went to the supermarket and discovered that many store brands or other generics are produced by the same manufacturer as the brand name.  Not only that, but the have the exact same ingredients and nutritional information- the only difference is the price.  For couponing in the holy land readers this is not a new phenomenon (see previous post) but apparently this irked the author.  Why?  Because the different brands on the shelf that have different prices should be made by different manufacturers- that is real competition.  If they are all made by the same manufacturer, it isn’t really competition.  To that I say who cares?!  For me, I get the same product at a lower price.  If I purchase blue and white, even better.

I am not going to elaborate on the article more, but I will show you pictures of identical brands of the same product to save you time in the supermarket.

3 מותגים, יצרן אחד. רק הימנית ביותר לא מיוצרת על-ידי זנלכל ()

פער המחירים בין שעועית לבנה של אותו יצרן: כ-20%. רק השמאלית היא של יצרן אחר ()

3 מותגים בתמונה, אך רק שני מוצרים. המותג הפרטי של שופרסל הוא של פרי הגליל ()

Mega and Pri HaGalil are the same manufacturer- Yachin is different.

פער במחיר: סטייק צ'יפס של תפוגן וסטייק צ'יפס של מגה, גם הוא מתוצרת תפוגן ()

אותו יצרן למותג הפרטי של מגה ולמותג של טחנות ישראליות, אבל המחיר זהה ()

This generic is the same price as the brand name. Why???

אריזת 700 גרם עם שומשום של המותג הפרטי - זולה בהרבה מאריזת המותג של אותו יצרן (דלידג של נטו) בלי שומשום ()

בשופרסל: מדף שלם של סוגת ושופרסל, כי המותג הפרטי של שופרסל הינו מתוצרת סוגת ()

זו טונה ויליגר (המותג) וזו טונה ויליגר (קניה חכמה) ()

Both of these are made by Wiliger

וכדי לבלבל עוד יותר: זו טונה ויליגר של המותג הפרטי של מגה לצד עוד אריזה של טונה ויליגר ()

"המותג" מתוצרת שניב ו"קנייה חכמה" מתוצרת שניב ()

המותג הפרטי של מגה מתוצרת שניב ()

Source: Ynet

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4 thoughts on “Why I buy generics- Part 2

  1. joshinariel on said:

    The knia hahchama and mutag are both Rami Levi private label, though Hamutag is a private label on its own and also sells to Victory among others. Hamutag is in bad feelings with Rami Levi but they have a long term contract so the knia hachama brand will only slowly creep onto the shelves.

  2. Did you see the new article in Friday’s Yisrael Hayom about generics in their weekly consumer supplement? They compared prices on generics at all 3 major chains and talked about some of the history, background and resistance to generics here, and why Israel is so late to this game… (I remember generic brands coming in in Canada over 30 years ago!). They mainly blamed the big food monopolies…

  3. p.s. they also said that Rami Levi will be starting to stock its own “Rami Levi” store brand starting in July 2015, in every single category. So that may change the game slightly, for the better. Hamutag is apparently not just Rami Levi but a conglomerate “umbrella” of 4 major chains. The article clarified this slightly.

    • joshinariel on said:

      I hope the Rami Levy brand will be better quality. I have tried to support the cause by buying but keep getting disappointed.
      – knia hachama cornflakes not as good as Telma or Kellogs
      – knia hachama mustard – not close to Telma (or French’s)
      – Generic fish sticks – fine

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