My luck is such that a few days after I post about saving money on school supplies, Ynet writes an article as well. Ynet reiterates what I said previously- that Israelis are too concerned with the war to worry about school supplies. Those that are buying are buying only the essentials and a smaller amount than usual. Stores such as Office Depot and Kfar Shaashuim are reporting decreased sales of 20-30% but Kravitz is reporting a decrease only in the South of approximately 15%.
When a representative from Kravitz was interviewed regarding the store’s reputation as being much more expensive than their competitors, he said that you can spend 4 shekels on a marker in Kravitz that is German quality and has approval from Machon HaTkanim (The Israeli Standards Institute) or go to the competition and spend 3 shekels on a marker that doesn’t work or states on the label that it is only for adults, which means it does not have approval from Machon HaTkanim. It is obvious what is the more appropriate product.
A representative from Idan 2000 is also seeing decreased sales throughout the country. People aren’t interested in going out and wandering around- in the South and in places like Rishon and Rechovot people aren’t leaving their houses at all. In the North, people are caught up in the whole atmosphere of the country at war.
What does this mean for consumers? Well, school will come at the end of August, war or no war. The stores will have to get rid of their merchandise, so if the war is still going on, retailers will have to make an extra effort to make their products move out of the store. That means big sales. So don’t feel pressure to get anything done right now- time is on your side.
As an aside, Yisrael HaYom started posting the Kravitz coupon we all wait for each year- 50 shekels off a 150 shekel purchase. Unfortunately I am not able to post each morning it appears in the paper, but you can go to their web site and read the paper early to see if it has a coupon. You can also have it emailed to you early in the morning- sign up on their web site. As far as I know you have to use the original print coupon- not one you print on the computer. They also have coupons on other products but the deals aren’t usually that exciting.
If you really want to start shopping or are stuck home for whatever reason, check out my blog post about Tilboshet- the online store for 100% cotton school shirts. Never go by the regular price- check for their current sales, which are listed below.
You can also order school books online from Tzomet Sefarim and pick them up in your local store when they arrive.
Stay tuned for more updates as they come in. In the meantime, keep safe and stay strong. Mi Ka’amcha Yisrael?