Online Shufersal shoppers will no longer have free delivery on orders over 750 shekels- the fee is now 10 shekels. Orders under 750 shekels will still cost 28 shekels.
Shufersal feels the price increase is justified because the regular prices for many products have been lowered. Shufersal Deal sales are also valid on Shufersal Yashir, lowering prices even further.
In July, the other major supermarkets raised their delivery costs- Mega to 28 shekels and Rami Levy to 24.90 shekels.
You can still get free delivery at Mega if you spend 500 shekels and use your moadon credit card.