couponing in the holy land

Frugal food shopping for the Anglo Israeli

Archive for the tag “milky”

Milkys found not to have real chocolate

Two class action lawsuits have been settled today against Strauss, stating that they cannot label Milky as “chocolate” if the ingredients do not include chocolate as defined by Israeli Standard 36.

According to Israeli Standard 1145, if the name of a food “shows off”a certain ingredient or if there is a picture of that ingredient, the manufacturer must list the percentage of that ingredient in the list of ingredients.  In addition, the Standard says that the name of a food must be accurate and able to be proven.  Therefore only if there is chocolate as defined by the Israeli Standard in the ingredients can you write that the product has chocolate in it.  Otherwise you have to write “chocolate flavor-בטעם שוקולד”.

This is the current Milky label:

הכיתוב הישן. מילקי שוקולד (ובקטן: "בטעם שוקולד") (צילום: אדר טל)

(הכיתוב הישן. מילקי שוקולד (ובקטן: “בטעם שוקולד”) (צילום: אדר טל


As you can see, it does says b’taam shokolad, but only under the large words “Shokolad”.

This is the new label:

הכיתוב החדש: כיתוב עקבי: "בטעם שוקולד" (צילום: עידו ארז)

(הכיתוב החדש: כיתוב עקבי: “בטעם שוקולד” (צילום: עידו ארז

Here there is no gigantic “Shokolad”,only the words “b’taam shokolad” the same size as the rest of the labeling.

Strauss’s punishment from the court was having to change the label and to donate 300,000 shekels worth of dairy products to charitable organizations- specifically HaEmek hospital or an equivalent organization that has no previous connection with Strauss.

What do you think of this lawsuit?  Ridiculous or righteous?  Before you answer, take a look at another very famous “chocolate” item:

Wait- that isn’t Hershey’s CHOCOLATE syrup, it is Hershey’s syrup with “genuine chocolate flavor”.

So Israel apparently isn’t the only country who distinguishes between real chocolate and chocolate flavor.  The “punishment” as it is ends up being relatively free advertising for the Strauss so I don’t think they will be too distressed over this verdict.

In other frivolous chocolate lawsuit news, a court ruled that Osem, General Mills, Vita, and Maimons can still call their product “kadoorei shokolad- כדורי שוקולד” and not “kadoorim b’taam shokolad- כדורים בטעם שוקולד”.  Thank goodness for that!

Source: Ynet, Ynet, GAIN Report, Israel Standard Institute Amendment 6 and 7


The Milky Wars instigator closes up shop and returns to Israel

Only a week after he was “outed” as the person who posted the now famous Milky receipt, Naor Narkis has announced that he shut down his “Olim L’Berlin” Facebook page and will be moving back to Israel within a month.

His last post speaks of his love of Israel and his optimism that things can change for the better:


This sudden about-face is fodder for the conspiracy theorists.  Did the Israeli government pay him off?  Was he offered a job at Tnuva?  Was it all a plan to remove Yair Lapid as a potential candidate in the next elections?  Whatever his motive, it seems that the Milky Wars are being filed away- at least until the next elections.

Source: Yisrael HaYom

3+1 coupons for Tara Moo chocolate pudding- expires 31 Dec 2014

Enjoy the low prices on Milky and Moo while you can- along with these coupons that can be printed from the Tara web site.  You do not have to enter any personal information to get the coupons.


The Milky Wars- is Berlin the new Tel Aviv?

If you haven’t been immersed in holiday preparations, you heard about the anonymous Israeli living in Berlin who posted to Ynet’s Facebook page about how cheap food prices are in Berlin compared to Israel.  Some of the examples he brought up are fresh squeezed orange juice (1.5 euro), Emmental cheese (2.79 euro), rolls (0.13 euro), 500 grams of shnitzel (2.79 euro), milk (1.5 euro), organic eggs (1.39 euro), bolognese sauce (0.79 euro), sliced bread (1.39 euro), and a copy of the beloved Israeli dessert, Milky, for only 0.19 euro- 0.87 agorot.



For this reason, he says, he will be staying in Berlin.  Israel, has become the home for only the very rich.  To stay in Israel is to deprive yourself and your family of food, education and a place to live.  To continue to live in Israel is economic abuse for your entire life.  See you in Berlin!

As you could imagine, the storm this 25 year old man’s post has created is without comparison.  From Knesset members to op-ed writers, the feeling has been virtually unanimous- “Yes, food is expensive here.  But is that a reason to leave Israel?  And davka to Berlin?”  “Let him stay in Berlin- if he doesn’t remember the Jewish people’s history with Germany, he will soon be forced to remember.”  “Israel is a new country.  It takes time to create change.  Change can only come from within the country- not from without.”  “As soon as the rabbanut recognizes more foreign kosher supervisory authorities, we will flood the market with lower-priced food items.”

In response, Rami Levy lowered the price of regular Milky and Moo for 1 shekel each for a short time and Victory lowered their price of regular Milky for 90 agorot until 16 October 2014.

Despite the overwhelmingly negative response, the heads of the organization “Berlin Protest” say that they have received over 9000 applications from Israelis who want to move to Berlin.   One of them was interviewed by Arutz 2 and said that he plans to petition the German government for 25,000 work permits and has turned to German economists to figure out how to lower food prices in Israel.  “If Germany can supply cheap food,” he says, “why can’t Israel?”  He was interviewed by Der Spiegel this week, bringing the issue to the broader German public.  The interview can be found in English online. His most poignant comment: “For me, Tel Aviv and Berlin are twin cities.”

For me, that last sentence says it all.  Something has gone quite wrong in Israel when our youth can find no difference between Berlin and Tel Aviv; that they have lost the central reason why we are living- struggling- here in Israel and not in Berlin, Marseilles, Miami, or Melbourne.  The fact that we are Jews and that this is a Jewish State seems to have been removed from our children’s curriculum.  Yes of course we need to have fair prices.  And it most definitely does not mean that Israel is perfect.  But to see Jewish youth fleeing Israel for economic opportunities alone, similar to our grandfathers who fled Russia to America, is sad because it means that we as a country have failed to instill in them the most important value that we have- the necessity and reason for Israel’s existence.

Sources: Ynet, Ynet, Srugim, Srugim

What to do with those kids on Wednesday

If you aren’t one of those people who has miraculously finished all of your Rosh Hashanah preparations by Tuesday night, you are looking for something to do with your kids while you are frantically running around the house.  I really think having children help prepare foods for the holidays helps them feel important and if you make the effort to thank them in front of guests for the lovely creation they prepared, it goes a long way towards boosting their self esteem.  Of course, you are going to have to erase from your mind those lovely pictures of elegant desserts and finely diced vegetables- kids aren’t able to do it, and when you relax your standards, it will be an enjoyable experience for everyone.

Here are some ideas for foods your kids can prepare.   Some are appropriate for different ages so know your child’s capabilities.


I love marzipan.  It is easy to work with and tastes great.  You can buy it plain or colored and use it as sculpting material or as the glue between petit buerre crackers to all sorts of creations such as a sukkah with green sour sticks for schach. Don’t buy the fancier type for eating- it is too smooth and soft for sculpting.

Stuffed fruits

Take a pitted date or an apricot and fill it with: marzipan, nuts, candied cherries, raisins, chocolate chips, peanut butter, etc.  Or turn the date inside out and roll it in coconut after filling it.

Cookie painting

Make icing with powdered sugar and water added to make the right consistency with a few drops of vanilla extract and food coloring.  Paint premade or prebought sugar cookies.  Extra points for apple or shofar-shaped cookies.


Also known as “batzek sukar”, this is also great for molding or cutting out shapes with cookie cutters.  You can get in different colors or color it yourself.  Use the creations as table decorations if you like.  We have a great aversion to fish heads so we make them out of fondant- they are much tastier than the original.

Kadoorei shokolad

The classic Israeli kids dessert.

This is the traditional recipe- I am going to add chocolate chips for a change as seen in newer recipes:

  • Mix the following in a pot over a warm flame:

1 cup sugar

1/2 cup cocoa powder

3/4 cup liquid- milk, water, soy/rice milk, wine

2 teaspoons vanilla extract (unless you are using vanilla soy milk)

  • When it is all melted, add 100 grams of margarine and continue mixing until melted.
  • Mix with 1 package crushed Petit Beurre crackers (~1/2 kg)
  • Shape the mixture into balls or logs (“chocolate salami”).  If the mixture is too dry, add more liquid.
  • Roll in sprinkles, coconut, or chopped nuts.

There are lots of different brands of petit buerre crackers, but to us the only ones with taste are the Gattengo Bros. brand:



Although this dish went out of fashion in the 80s, it is making a comeback for busy parents everywhere.  If you don’t have a trifle dish, you can get a great bowl at Ikea for only 7 shekels.  Layer chocolate cake (can be old/stale also), whipped cream, chocolate syrup or liqueur, chocolate chips and/or fruit (our family doesn’t like fruit).  The top and bottom layers should be whipped cream.  You can decorate the top as we did:



My kids love Milkys, but I don’t like the price.  Our compromise: we make them at home.  You can use chocolate pudding, vanilla pudding with or without food coloring, or jello.  Make the mix and pour into short wine glasses. When cool put whipped cream and sprinkles on top.  I got tired of buying the disposable glasses so I bought a set of four wine glasses from Ikea for 25 shekels.


Fruit faces

If your kids are too young to cut fruit, take a cupcake tray and fill with different types of cut-up fruit.  Let them make funny faces with the fruit, cover the plates and serve that night.  Pomelit and coconut make great hair, raisins can be eyes and dates make great noses.  Don’t forget orange slices for smiles!  Here are some ideas:


That is all for now- post your own ideas as well!

Wishing all of my readers a happy, safe, and healthy New Year.

Strauss-Shufersal coupon- Ma’adanim- expires 21 Aug 2012

The Strauss deal for the next few weeks is 30% of all ma’adanim- Milky, Gamadim, Dani, etc. when you buy 30 shekels worth at Shufersal.

The full list is here.

Click here to get your deal sent to you!

Rosh Hashanah Food Wars Part 1- Dairy Products

For those of you who are experiencing your first Rosh Hashanah in Israel this year, welcome to the beginning of Price Wars 2011 (or תשע”ב, to be precise).  Food manufacturers, supermarkets, and everyone else selling some sort of food item will be trying to get your business.  It is in your best interest to be a smart shopper and make sure those sale ads show real discounts(Victory’s ad)  and aren’t just pretty to look at (Shufersal’s ad).  I will try and keep translating the ads, but I will probably be forced to post just the link to the sale advertisement in order to get the sales to you in a reasonable amount of time.

This week dairy manufacturers are posting their “deals”.  You can purchase Tnuva milk, cottage cheese, and gvina levana with 10%-20% added for free.  Considering the fact that last year they removed 10%-20% of gvina levana and cottage cheese and kept the same outrageous price, I am not too enamoured of their “gift.”

Strauss is offering the followng sales until 23/10/2011:

Milky- 4 for 10 shekels

Danona Tivi yogurt- 4 for 10 shekels

Ski gvina levana- 2 for 10 shekels

Cottage cheese- 2 for 10 shekels

They aren’t great deals either, but is a start.  I will still wait for the real sales, though.

Can I trust the store brand? (the Milky switcheroo)

In a previous post, I said that I would delve deeper into the concept of generics, otherwise known as store brands, and why I like them so much.

As a frugal shopper, it is of the utmost importance to read the labels of whatever food item you buy, to know whether it is a good deal or not. Today we are going to compare labels to show you the differences between store brands and brand name items.

There are several big-name manufacturers in Israel, whose names we recognize on the label. But what about the store brands- who makes them and where?

Every processed product sold in Israel must have either the manufacturer’s name and contact information or a manufacturer’s code with the name and contact information of the distributor. The codes must be registered with and approved by Misrad HaKalkala, the governmental agency regarding trade and manufacture.

While I was in the store recently, I came across “Duli” brand tuna. Who ever heard of Duli?

duli-2 duli-1

As you can see, it says that it is manufactured by “K”- whoever that is.

Actually, K is the code for Starkist. You may also notice that this tuna has the same hashgacha as Starkist (Rabbanut Tirat HaCarmel) and also uses the GMP symbol which Starkist uses.

So right now I am feeling pretty good about Duli tuna, especially when it is a shekel a can cheaper than Starkist.  But whether it the same quality as the brand-name Starkist can or not I will have to let you know.

Both Globes and The Marker investigated the cost of store brands- otherwise known as generics.    For some reason Israelis don’t like generic products- they covered only 6.8% of the market this year as compared to 7.4% in 2012.  That is very low- especially when you compare it to America, where they are 22% of the market and Britain, where they are 45% of the market.  For the supermarkets, the generic brand earns them more money per sale so it is in their interest to push them to the consumer.

Purchasing generics is the only way to force companies to lower prices, says Rafi Shefer, who represents “HaMutag” brand.  Always purchasing the brand name but at sale prices won’t convince the industry to lower their prices, because they know that once you are “hooked” on a brand, you will purchase it even after the sale is over, but at the higher price.

So how much can you save by buying generics? According to Globes, up to 18% of your grocery bill.  Some products are up to 95% cheaper than the brand name product:

If you compare prices per store, you can see a dramatic difference:

OK, so the prices are much better.  But are the products edible?  Generics can come from several sources; small companies looking to get a foothold in the market, manufacturers in other countries such as Turkey, and even large companies here in Israel.  For example, you saw the Duli tuna is made by Starkist.  Shufersal tuna is made by Wiliger, Pri HaGalil manufactures Shufersal canned corn, and Maadanei Yechiam manufactures Shufersal deli meat.  Same products, different package, and up to 56% cheaper than the brand name product.

Some products are not such a great deal, however.  My family notices a definite difference in quality between most Sanfrost frozen vegetables and other generic brands. Some of my family members will eat generic shkedei marak but others refuse.

Now that we are educated consumers, it is time to return to the volatile Milky, which is sold for much cheaper in Berlin.  As we learned, you can’t compare brand name prices with generic product prices.  Because that is what the German “Milky” is- a discount brand manufactured for a discount supermarket, Aldi.  You can see the “Milky” pictures on a previous post– the pudding is manufactured by Ursi which is only sold in Aldi stores as written on the receipt.  Aldi stores are known around the world as deep discount supermarket.   You can read more about generic products sold in Germany here.  On the same web site, they list the Ursi chocolate pudding is manufactured by MBP Dairy Products GmbH.  To make this less confusing, I will make comparisons with Israeli product names:

Aldi = Victory or Osher Ad (not a completely equivalent comparison)

Ursi = “Hamutag” or “Kniyah Chachama”

MBP Dairy Products GmbH = Pri HaGalil or lower quality manufacturer

The take-home message of this post is not to be afraid of generics, but always read the label and know what the product is that you are purchasing.  Always compare apples with apples, although in this case it is pudding with pudding.  I don’t know if the Ursi generic is the same quality as the brand name Milky- it might be, but it is absolutely wrong to compare their prices.

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