couponing in the holy land

Frugal food shopping for the Anglo Israeli

Archive for the tag “bread”

How to find healthy bread

Misrad HaBriut has elected to start its anti-fat campaign “Efsharibari”-“Healthy is possible” with bread.

A bread that has no more than 250 calories, less than 400 grams of sodium and is made with at least 80% whole wheat will be allowed to use the “Efsharibari” symbol on their bread:

יינתן למוצרים שעמדו בסטנדרטים בריאותיים. תו התקן ()

The “Efsharibari” sign can also be posted in bakeries, supermarkets, cafes,etc that use healthy bread.

Deputy Director General Dr. Boaz Lev spoke with Ynet about the new teken (standard) for healthy bread.  You can watch it here: lechem bari.  One of the points he mentioned is that you can’t judge healthy bread by its colour- there are caramel colours that are permitted in bread that have nothing to do with whole grains.

The point of the “Efsharibari” campaign is to encourage weight loss in Israel and to support manufacturers in producing healthy food.   Of course, the question I and many others have is this: if they are trying to encourage healthy eating, why don’t they have healthy bread subsidized like the relatively unhealthy lechem shachor?   Boaz Lev says that they are trying to put a maximum price on healthy bread but so far they have been unsuccessful.

So, what is it worth to you?  How much more are you willing to pay for healthy bread?

Price controlled products- Part 2

I received quite a few comments about my post regarding price controlled products in Israel– some places overcharge, is it price controlled or subsidized and more. I decided to do a little sleuthing for myself.

This is what I found in the milk section in a Mega BaIr:


This is what I found in the bread section in a Shufersal Sheli:


I even found a whole section on Mega BaInternet for price controlled products:


So at least in the large chains, price controlled products are being sold at the correct price.

What I found quite ironic, though, was this piece I found in Yisrael HaYom- every day they take a different product and compare the price for that object in Israel, England and the US. Here is the price comparison for milk:


So even with all of this hullabaloo we are still paying more than other Anglo countries!  Yisrael HaYom speculates that the high price is (a) because of the high sales tax and (b) because there are no private brands of milk, the competition between them driving the price down.

Regarding the comments about overcharging:
You can definitely bring the list of price controlled products to your store and tell the owner you will only pay what is listed. If that doesn’t work, you can complaint to Misrad Hacalcala. They respond quickly.

Click here to send an email or call 1800-20-11-80 or 02-6662080 or *2290 Sunday-Thursday between 9am-3pm.

What foods are price controlled in Israel?

With the notification that the price of whipping cream 38% and gevina levana 5% will now be controlled by the Ministry of Agriculture I thought it would be best for consumers to know exactly what products are controlled and what the price should be.  Stores are not allowed to charge more than the maximum price.

Controlled by the Ministry of Finance:

  • Bread
  • Salt

Controlled by the Ministry of Agriculture:

  • Milk
  • Certain cheeses
  • Butter
  • Certain dairy products
  • Eggs (12 pack only)

Prices (including 18% maam):

  • Lechem achid (keheh) or white bread (unwrapped)- 750 grams for 5.11 shekels (4.33 in Eilat)
  • Challah or yeast bread- 500 grams for 5.58 shekels (4.73 in Eilat)
  • Lechem achid (keheh) or white bread (wrapped)- 750 grams for 7.67 shekels (6.50 in Eilat)
  • Wrapped sliced white bread- 500 grams for 6.82 shekels (5.78 in Eilat)
  • Regular kitchen salt, “excellent” kitchen salt, “excellent” table salt,  “excellent” kosher salt- 1 kg for 2.09 shekels (1.77 in Eilat)
  • 3% milk in 1L bags- 5.28 shekels (4.47 in Eilat)
  • 1% milk in 1L bags- 4.95 shekels (4.20 in Eilat)
  • 3% milk in 1L cartons- 6.54 shekels (5.55 in Eilat)
  • 1% milk in 1L cartons- 6.11 shekels (5.18 in Eilat)
  • Eshel 4.5% fat – 200 grams for 1.66 shekels (1.44 in Eilat)
  • Gil 3% fat- 200 grams for 1.52 shekels (1.29 in Eilat)
  • Sour cream 15% fat- 200 ml for 2.47 shekels (2.09 in Eilat)
  • Butter in 100 gram packages for 4.08 shekels (3.46 in Eilat)
  • Emek cheese- 1kg for 45.96 shekels (38.95 in Eilat)
  • Gilboa cheese- 1kg for 43.72 shekels (37.05 in Eilat)
  • Extra large eggs- 14 shekels (11.90 in Eilat)
  • Large eggs- 12.90 shekels (10.95 in Eilat)
  • Medium eggs- 11.90 shekels (10.10 in Eilat)

Prices are valid as of 2 June 2013.

Want to read more?  Click here to read Part 2.

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