couponing in the holy land

Frugal food shopping for the Anglo Israeli

The Cofix revolution marches on

In case you have been living under a rock (or just started reading my posts), you know about the Cofix revolution- everything in the store is 5 shekels- coffee, sandwiches, fresh-squeezed orange juice, yogurt with granola, focaccia…you get the picture.  In response to the huge amount of business Cofix has generated for itself, some stores have introduced a 5 shekel menu and some stores sent undercover workers and reported that Cofix’s sandwiches are not fresh.  Cofix vehemently denies this claim, stating that their inventory does not last that long in the store.  Some reviewers love their products, some hate them, but the people on the street seem to love them because the lines are long and Cofix has announced the opening of 5 new stores; Ha’arbaa Street and Herzl/Halevy Street in Tel Aviv, Givatayim, Netanya and Rishon L’Zion.  The Ha’arbaa Street one opened this week.  It is right across the street from the Cinematheque.  I tried it out today- I bought fresh squeezed orange juice (I watched them squeeze it) and a focaccia bread with roasted vegetables.  The food was fresh and delicious and the prices are at least half that of the other stores in the area.  The chayalim in the area flocked to the store and grabbed the chairs outside.  All in all, I can’t see a reason to go elsewhere.

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One thought on “The Cofix revolution marches on

  1. יהושע on said:

    There definitely is a reason to go elsewhere if you want to a) sit down and eat peacefully, b) eat larger portions.

    The main revolution was in branding a food counter, something that existed in the past but did not have the budget to publicize and generate so much buzz. The fact is that thousands of independent sandwich and felafel stands means thousands of individual owners and thousands of individual families that are depending on the revenue for income. Yes, lots of small businesses means lots of duplication of costs and does mean higher prices. It also means the economy is healthier. Opening up a chain and charging low prices means that you can ‘break the market’ and put many places out of business while people flock to you.

    Aroma and Kapulski sit down restaurants are really not the competition here. The felafel and sandwich stand owned by Moshe Cohen or David Suissa who both work from 10am to 1pm to put bread on their table are in risk in the areas where these stores open up.

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