The Cofix revolution marches on
In case you have been living under a rock (or just started reading my posts), you know about the Cofix revolution- everything in the store is 5 shekels- coffee, sandwiches, fresh-squeezed orange juice, yogurt with granola, focaccia…you get the picture. In response to the huge amount of business Cofix has generated for itself, some stores have introduced a 5 shekel menu and some stores sent undercover workers and reported that Cofix’s sandwiches are not fresh. Cofix vehemently denies this claim, stating that their inventory does not last that long in the store. Some reviewers love their products, some hate them, but the people on the street seem to love them because the lines are long and Cofix has announced the opening of 5 new stores; Ha’arbaa Street and Herzl/Halevy Street in Tel Aviv, Givatayim, Netanya and Rishon L’Zion. The Ha’arbaa Street one opened this week. It is right across the street from the Cinematheque. I tried it out today- I bought fresh squeezed orange juice (I watched them squeeze it) and a focaccia bread with roasted vegetables. The food was fresh and delicious and the prices are at least half that of the other stores in the area. The chayalim in the area flocked to the store and grabbed the chairs outside. All in all, I can’t see a reason to go elsewhere.