couponing in the holy land

Frugal food shopping for the Anglo Israeli

Going shopping? For a few shekels, don’t bother leaving the house.

I have a crazy schedule and a back that suffered too many years of heavy lifting, so I am a big fan of online shopping.  No waiting in line, no getting run over by crazy cart drivers, no watching people sample the merchandise (it’s called STEALING!), etc.  When I tell people I shop online, I see the finger twirl around their heads- “she’s crazy to pay so much money!”  That may be so; but as the saying goes, time is money, so that also has to be a factor.

Let’s forget for a minute Rami Levy, Victory, Yeynot Biton and so on that you see in the suburbs.  What about the city folk who rely on Shufersal Sheli, Mega BaIr, or the local makolet?   Is it worth it to take a trip to the suburbs and stock up?  According to the Marker, no.  They compared prices in Mega BaIr, Mega Bool and Mega BaInternet as well as Shufersal Sheli, Shufersal Deal, and Shufersal Online.  What they found will surprise you:

All in all, Shufersal Sheli is more expensive than Mega BaIr, but shopping online is approximately the same price as the discount stores- without the shlep.

Another thing they noticed- the month after Tishrei the prices go up significantly:

This disproves the theory that the prices are higher before the holidays because you have no choice but to buy certain products- it is actually a better during the holidays.

The moral of this story?  If you are a city slicker, it pays to stay in your pajamas and order your groceries.  If you shop in Shufersal Deal or Mega Bool, you aren’t doing yourself a favor by dragging everyone to the store to shop- put the kids in bed and order from home.



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One thought on “Going shopping? For a few shekels, don’t bother leaving the house.

  1. IMO, the Marker is obviously playing people for dumb in this article, but there are some good points nonetheless. There is no theory about prices being more expensive before the chagim, it is a fact, but not for many products. Before the chagim, the chains have deep sales on many products especially ones they identify that might compete in the ‘cheapest basket’ articles, but certainly fresh meat products see a significant rise in price. In a normal world with supply and demand, prices increase when there is a high demand and shortage. In our small Israeli market, the price of fresh meat rises so that farmers and the meat suppliers can get higher prices.

    After the chagim, the prices plunge due to the glut of meat (farming is a science but the farmers take big risks in trying to get their flock to market for the high prices, and sometimes they are prevented from sending the flock to slaughter and then are stuck afterwards). After the chagim, the prices definitely rise on other regular household goods because of regular supplier/importer gouging as well as the need to recuperate from the deep discounts they gave on loss leaders.

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