couponing in the holy land

Frugal food shopping for the Anglo Israeli

Israeli manufacturers fighting front of package labeling

Misrad HaBriut has brought a new law to the Knesset for approval mandating front of package nutritional labeling.  They say that when consumers are given nutritional information “in their face”, they are more likely to make healthier choices.  They are also asking food manufacturers to support the health claims that are put on the front of the package.  “Low salt”, for example, could be 10% less or 60% less.

Manufacturers claim that there is no other country in the developed world that mandates front of package labeling.  Changing labels is a difficult process as well (so they say) and therefore they will have to increase prices.

What do you think?  Do you read nutrition labels?  if not, would you be more likely to read them if they were on the front of the package?

Would something like this be helpful in making correct diet choices?

 

 

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2 thoughts on “Israeli manufacturers fighting front of package labeling

  1. Pamela Braverman on said:

    Yes it would be helpful to have the nutritional information on the front of the package. Also as it is now many time the information is per 100gr which is most times way out if wack with the serving size.

    ps love your blog – so helpful

    Sent from my iPhone

    On Oct 31, 2013, at 11:20 PM, couponing in the holy land wrote:

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