The Cofix effect- Aroma lowers coffee prices (but not their deals)
After the grand opening of Cofix and its 5 shekel deals, other shops are starting to feel pressure to lower prices. Aroma announced that they are lowering the price of their small cafe hafuch from 11 shekels to 8 shekels and their large drops from 13 shekels to 12. The price of the “cafe v’ma’afa” will stay the same, however, at 19 shekels.
The Aroma at the airport and Hatzeva will be selling their small coffee for 10 shekels, according to the mancal, because they have higher expenditures than the other stores.
The second Cofix has just opened on 47 King George Street in Tel Aviv.